"This is serious business. It's life and death and it's not too late," a promotional video for Billy Graham's "My Hope" project declares.
Described by some as a "Living Room Crusade," Graham's supporters are urging individuals, either on their own or through their local churches, to begin "making a list of non-believers to pray for, people who are in need of the eternal and lasting hope that can only be found in Jesus Christ" in preparation for the "My Hope" project.
The "My Hope" project begins the week of Billy Graham's 95th birthday, November 7, 2013, when Christians across the entire U.S., as well as Canada, plan to evangelize to "one friend, one family member, one neighbor at a time."
"It could be Billy Graham's final call to America to turn to God," explains Preston Parrish, Billy Graham Evangelistic Association's Vice President for My Hope with Billy Graham.
Called "relationship evangelism," believers are told to reach out to family, friends, co-workers, fellow students and neighbors "to sow the seeds for a great harvest."
The My Hope strategy has been used in Latin America, Asia, Latin America and Europe, where the Association says it has seen huge results of people converting to Christianity.
In America, evangelists plan on not only inviting people to their homes for a 30-minute video produced by the Billy Graham Evangelistic Association, but they also plan to target non-believers by using social media.
Ron Hutchcraft, an evangelist and and radio host, says "This is that ready moment Jesus talked about, when the ready would be plentiful. This isn't just about witnessing to our faith, this is life or death stuff."
Samuel Rodriguez at the Southern Baptist Convention said that this is an opportunity for pastors to mobilize members of their churches to evangelize to their communities.
Pastors hope that in "Billy Graham's final call for evangelism," millions will come to Christ. Between now and next summer, Billy Graham Evangelistic Association is training Christians across North America about how to share one's faith.
"He believes the Lord is going to let him live until he's 95," Parrish said of Billy Graham. "What an important time to do this, and what a culmination for his ministry of evangelism."