Kayak.com is the second company to make public the fact they are pulling their ads from TLC's reality show "All American Muslim. Lowe's has been under fire ever since they decided to pull their ads under pressure from the evangelical group the Florida Family Association. Yet Kayak.com is claiming to pull the ads for a different reason–in the company's opinion, the show 'sucked,' and they decided their money would be better spent put elsewhere. Slate.com reports:
Kayak.com will follow Lowes's lead and stop advertising on TLC's All-American Muslim show, but the discount travel website says that its decision had nothing to do with the outcry from a small group of conservatives who have deemed the reality program nothing short of Islamic propaganda.
"Mostly, I just thought the show sucked," Robert Birge, Kayak's chief marketing officer, wrote on his company's corporate blog explaining the decision not to re-up when the show returns next month. "Based on our dealings with TLC and the simple assessment of the show, I decided we should put our money elsewhere."
The result of Lowe's pulling their ads has had no effect on All American Muslim's bottom line. CNN reports:
Ad time for next Sunday's "All-American Muslim" episode is apparently sold out, despite Lowe's decision to pull its commercials from the TLC reality series, a TLC network spokeswoman said.
Hip hop mogul Russell Simmons announced his intentions Monday to buy up any unsold commercial time on the controversial show in response to the withdrawal of the home improvement giant. He would use the ads to promote his prepaid Visa "Rush Card," he said.
Kayak.com was one of dozens of companies that was linked as a recipient of an automated email from the FFA urging them to pull their ads.