Kayak.com: "All-American Muslim" sucks, we're pulling our ads

Kayak.com is the second company to make public the fact they are pulling their ads from TLC's reality show "All American Muslim.   Lowe's has been under fire ever since they decided to pull their ads under pressure from the evangelical group the Florida Family Association.  Yet Kayak.com is claiming to pull the ads for a different reason–in the company's opinion, the show 'sucked,' and they decided their money would be better spent put elsewhere.  Slate.com reports:

Kayak.com will follow Lowes's lead and stop advertising on TLC's All-American Muslim show, but the discount travel website says that its decision had nothing to do with the outcry from a small group of conservatives who have deemed the reality program nothing short of Islamic propaganda.

"Mostly, I just thought the show sucked," Robert Birge, Kayak's chief marketing officer, wrote on his company's corporate blog explaining the decision not to re-up when the show returns next month. "Based on our dealings with TLC and the simple assessment of the show, I decided we should put our money elsewhere."

The result of Lowe's pulling their ads has had no effect on All American Muslim's  bottom line. CNN reports:

Ad time for next Sunday's "All-American Muslim" episode is apparently sold out, despite Lowe's decision to pull its commercials from the TLC reality series, a TLC network spokeswoman said.

Hip hop mogul Russell Simmons announced his intentions Monday to buy up any unsold commercial time on the controversial show in response to the withdrawal of the home improvement giant. He would use the ads to promote his prepaid Visa "Rush Card," he said.

Kayak.com was one of dozens of companies that was linked as a recipient of an automated email from the FFA urging them to pull their ads.

 

 

Dakota O'Leary

Dakota O'Leary is a freethinker, and often sassy, scholar of theology and literature. She got her Bachelor of Arts degree in English and Theology from the State University of New York College at Buffalo, and her Master of Arts degree in Theology and Literature from Antioch University-Midwest. She is a contributing writer focusing on eschatology, biblical prophecy, and general religious news. Dakota is a co-host of the God Discussion radio show, offering insight to the news stories of the week. We like to call her "our in-house Biblical prophecy expert" as her articles on eschatology have received over 200,000 views on God Discussion.

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