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U.S. Online Holiday Spending up 12 Percent from Last Year

Americans have spent more than $21.95 billion for the holiday season to date, according to data released by comScore, Inc.

Retail e-commerce spending for the first 40 days of the November – December 2010 holiday season shows a 12 percent increase over the corresponding days last year. The most recent week (week ending Dec. 10) reached $5.15 billion in spending, representing an increase of 11 percent over the corresponding week last year. Two individual days each surpassed $900 million.

"Green Monday," which is the second Monday of December, is expected to give online retail sales a further boost. Traditionally, the following Tuesday is also a heavy shopping day online.

"We anticipate that Green Monday this year will be another strong day for online buying, leading off what will be the heaviest spending week of the season," explained comScore chairman Gian Fulgon. "However, with Free Shipping Day occurring on Friday, December 17, it is likely that buying will get distributed more evenly across the week rather than concentrated so heavily in the early days of the week. As a result, several days in the upcoming week are candidates to the heaviest online spending day of the year. It's also apparent that as consumers become more confident in the reliability of expedited shipping that they are willing to buy online later in the season"

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